Spy on any competitor's funnel.

Paste any competitor's URL and watch their ad-to-sale funnel come together in seconds. See the ads, landing pages, and offers behind it, and borrow what's working before they out-convert you.

No credit card · First funnel free · Results in ~12 seconds

ReconstructedSubject: gymshark.com
5 nodes · 11.8s
Shop now
Student
Referral
Sign up
Sign up
1AdMeta ad
2LandingHomepage
3OfferStudent deal
4OfferReferral
5EmailWelcome flow

AI summary —Three parallel entry CTAs — student discount, referral, and email signup — feed a shared checkout, then a welcome & retention flow.

8.6
Funnel
score

Works on any public-facing funnel

DTC brandsE-commerceSaaS landing pagesCourse offersSubscription productsLead-gen pagesDTC brandsE-commerceSaaS landing pagesCourse offersSubscription productsLead-gen pages

How it works

Three steps. No analyst required.

01

Paste a competitor URL.

Drop in any DTC brand, SaaS landing page, or course offer. We accept the messy stuff too — short links, redirects, you name it.

02

AI runs the case.

We harvest their live Meta ads, render every landing page in a real headless browser, and let Claude reason over the whole picture.

03

Read the map.

An interactive map of their whole funnel — offers, pages, and email flows — with the strategy spelled out in plain English.

What you uncover

Their ads. Their pages. Their offers.

What your competitor's growth team built in plain sight, now assembled into a single visual map. The kind of intelligence that used to take twenty hours.

Ad creative harvest

Their live ads from the Meta Ad Library — copy, CTA, and destination URL. Google and TikTok sources are on the way.

Page-level intent

Each landing page renders in a real headless browser. We extract headline, CTA, offer type, trust signals, and exit hints.

AI-assembled flow

Claude connects it all into one clickable funnel map — each step labeled with the exact action that carries a visitor to the next.

Funnel score

Every funnel, graded.

FunnelSpy doesn't just map a competitor's funnel — it scores it. A deterministic 1–10 grade across four signals tells you at a glance how strong their conversion machine is, and exactly where it's soft.

  • Conversion potential — lead capture, tripwires, nurture, retention
  • Path efficiency — how few clicks it takes to reach checkout
  • Stage coverage — awareness all the way through retention
  • Funnel structure — depth, diversity, and branching
0.0/ 10

Strong

gymshark.com · 5 nodes

Conversion potential9.2
Path efficiency8.0
Stage coverage9.5
Funnel structure7.5

Sample teardowns

What a teardown looks like.

Real brands, reverse-engineered into the exact map you get — every node, every path, the offer logic in plain sight.

Meta ad
Quiz lander
$27 offer
Subscribe

huel.com

8 nodes

Two-stage cold-traffic funnel: Meta ads → quiz lander → email opt-in → $27 tripwire → core subscription pitch.

DTCSubscriptionQuiz funnel
Meta ad
Homepage
Student deal
Welcome

gymshark.com

9 nodes

E-commerce with three parallel entry CTAs on the homepage: student discount, referral, email opt-in. Welcome flow on capture.

E-commerceMulti-CTAReferral
Meta ad
Product page
Subscribe
Retention

athleticgreens.com

7 nodes

Single-product subscription DTC. Awareness ad → product landing → subscription/one-time split → retention sequence.

SubscriptionSingle SKU

Pricing

Pay for the intelligence, not the seat.

Start free. Upgrade when you need the throughput. Cancel anytime.

Free
$0
  • 1 funnels / month
  • 1 concurrent run
Starter
$79/mo

$799/yr · save 16%

  • 25 funnels / month
  • 1 concurrent run
  • PDF export
ProMost popular
$199/mo

$1999/yr · save 16%

  • 100 funnels / month
  • 3 concurrent runs
  • PDF export
Agency
$499/mo

$4999/yr · save 17%

  • 500 funnels / month
  • 5 concurrent runs
  • PDF export
  • White-label reports

FAQ

Questions, answered straight.

Is this legal?

Yes. FunnelSpy only reads what's already public — landing pages any visitor can open and ads in the public Meta Ad Library. No logins, no private dashboards, no personal data.

How accurate is the map?

Every transition is labeled by provenance. Steps we captured from real on-page links are marked “scraped”; the rest are AI-inferred and clearly badged — so you always know what's observed versus reasoned.

Where does the data come from?

Public landing pages, rendered in a real headless browser, plus the Meta Ad Library for ad creative. Google and TikTok ad sources are on the roadmap.

How long does an analysis take?

About twelve seconds, from pasting a URL to a finished interactive funnel map with a plain-English summary and a score.

Can the competitor tell I looked?

Not you, specifically. FunnelSpy fetches public pages from its own servers, so nothing ties a lookup back to you. Like any automated visit, those requests can appear in a site's logs — but there's no way to trace them to who ran the analysis.

What do I actually get?

An interactive funnel map, a plain-English summary, a deterministic 1–10 funnel score, and a one-click PDF export.

12 seconds to your first funnel

See what they're running.
For free.

Your first funnel is free — no credit card. Pick any competitor you've been curious about and we'll have the map ready before your coffee gets cold.